As consumers of online content, we all know that being annoying or misleading, and engaging in trickery are not effective marketing tactics.
Google Chrome’s new rules are outlawing these obnoxious practices.
In the end, We The Consumers win with Chrome’s new rules, and companies using honest and effective strategies are not affected.
It’s a rare case of someone picking the bad apples out of the cart and leaving everyone else alone—to which we say, “Good riddance! Now onto the content we were actually searching for.”
At Hagan Associates, we have never recommended using annoying ads that could have a negative impact on the user’s experience (UX). Instead, we focus on relevant messages and engaging content.
Once ads are live, we monitor what happens. The right frequency, placement, and content should convert to clicks and sales. We optimize campaigns toward what’s working. And adjust again. And again. In fact, creating the campaign is only a fraction of the actual work that goes into a digital ad campaign.
Digital advertising is not a rotisserie. “Set it and forget it” simply does not work, no matter how flashy and intrusive your ad.